Press Section 

Relevant mentions, articles and other contributions 
Logo Retail Salsa

September 2022

The challenge of in-store marketing measures

Yvo Schirmer explained why inform­ative spots on in-store radio perform signi­fic­antly better than pure product spots based on a super­market study conducted by Store­moods at the retail salsa webtalk organ­ized by EuroShop and iXtenso.

Source: retail salsa – Spice up your Community

Logo handelsjournal

December 2021

Last Christmas hat ausgespielt

In an inter­view with Absatzwirtschaft, we explain why the classic Wham! song is still not always the best choice for getting customers into the Christmas spirit.

Source: Absatzwirtschaft – Kauf­haus­musik per KI (German)

Logo EHI Lab

October 2021

What is behind intelligent in-store media concepts?

In the fourth episode of the EHI Retail Insights podcast, Yvo Schirmer, founder and CEO of Store­moods, is a guest of podcast host Caroline Martens. Yvo talks about Store­moods’ current projects.

Source: EHI Retail Insights – Podcast Folge #4 with Yvo Schirmer (German)

Logo iXtenso

November 2019

DJ, play me a song while I shop!

Increase sales with music? In an inter­view with iXtenso, our Managing Director Yvo Schirmer explains how this can work.

Source: iXtenso – Magazine for Retailers

Logo etailment

June 2019

Storemoods – The very individual in-store radio

Music is a matter of taste. In an inter­view with etail­ment, the founder of Store­moods explains how the Store­moods concept differs from conven­tional music in retail.

Quelle: etail­ment star­tups – The start-up magazine from Der Handel (German)

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